This brilliant report about the impact of social media on the current generation forces me to rethink my purpose and my goals. What kind of content do I want to produce? What is actually important to me and how do I reach a common ground between my interesst and my audience?
Fast forward to about 15 minutes to watch the part about youtubers. Remember, it’s not about the numbers (of likes), it’s about the culture. The more we understand how contemporary culture works, the better we can participate and make something of significance.